A word from the wise - insulting Belgian lifestyle

Watching this spot on TV made me really angry! How can they run a campaign insulting a whole nation? What is this? DON'T DRINK AND FRY?
Isn't it a human right to drink one or some beers while having your friteuse running at home?
However, in New Zealand the government is supporting the  local fast food industry a la Maison Antoine.
While we are still thinking about dont drink and drive, kiwis are one step ahead.